Making an impact in this highly competitive market was an interesting challenge, with most of the drug-based applications taking most of the market share to hit an established client base with a new design, website and brand meant we had to draw on all of our experience across all disciplines. As part of an exercise to promote the predominately US marketed product the UK distributors stepped up to create an interesting brief which saw 20 prototypes culminating in an oval stacking construction which was a big hit across all markets.
Following on from the success of the packaging we developed the UK site and support the U.S with marketing collateral for their emerging markets in Canada and Europe.
This was supported by organic search and PPC campaigns as well as News and media PR channels in UK and across the Atlantic.
Credits: Peter Clark, Designer