If you found the past tense, look forward to a future perfect!
Artificial Intelligence
AI is already around us, but how can we use that within our services?
Artificial Intelligence has been in the background for many years. Many of the chat bots and automated support functions are built around AI. But since becoming mainstream and as computing power increases, it is undoubtedly going to be a constant in our future lives. Like it or loath it, it is here to stay. For most, platforms such as ChatGPT and Genie are a means to get information stored ‘somewhere’, but very quickly we are going to find jobs being taken over as computers become aware and able to distinguish between good and bad ideas.
We primarily use AI for verification purposes, to establish whether models for campaigns we create more or less likely to succeed. For example the speed at which we can prototype apps now has completely changed the landscape, a lot of the testing can be done for us while we sleep.
One thing we are unlikely to change is the creative aspect of what we do. You may notice that AI and automation bring a lot of so called creative ideas that are all the same. Our designers are invaluable to us as is good design itself.
Extended Reality
Virtual Reality and Augmented Reality are just at the embryonic stage in creating true altered realities.
We created our first virtual environments back in 2012. These consisted of basic rooms with objects that could be moved from one location to another. Then came Hololens, this changed the landscape for us and many others in the sector. We created a wide range of examples from educational through to hospitality and retail.
Augmentation also gave us another way to present ideas that could come to life, enhancing interaction with handset and physical objects mean we produced a range of interactive models that have become part of our offering for the last 5 years.
The falling cost of hardware and the speed of computing is massively important for our industry.
Blockchain
Are we going to gain from the blockchain? It’s about more than crypto you know!
Cryptography has become cornerstone of modern cybersecurity, providing essential tools and techniques to protect data from an increasingly complex array of cyber threats. It is not just about Bitcoin! By securing communications, verifying identities, and ensuring data integrity, cryptography helps to build a safer digital world for individuals and organisations alike.
Secure communication protocols, such as SSL/TLS, rely on cryptography to create encrypted channels between users and servers. These protocols protect sensitive information—like login credentials, personal data, and payment details—when users interact with websites or applications.
What does this mean for us and our clients? Well its primarily that you can be safe in the knowledge that we know a fair bit about the subject, it is typical of the kind of information we like to know as it has an impact on our futures and plays a big part of how comfortable consumers feel and how much they trust certain online services.